BMW GROUP Tokyo Bay

BMW GROUP Tokyo Bay

New Group hub to become a new landmark on Tokyo Waterfront

BMW GROUP Tokyo Bay

Entrance Pavilion welcomes visitors

BMW GROUP Tokyo Bay

Distinctive Great Eave and Screen Wall present a brand neutral stage.

BMW GROUP Tokyo Bay

Multi-purpose Hall (max. 500 seats) is filled with natural light

BMW GROUP Tokyo Bay

Showroom has been crafted down to its smallest detail to enhance the premium brand experience

Concept
BMW Group Tokyo Bay is planned as a next generation Brand Experience Showroom and the domestic flagship store in Japan for the BMW Group. The central pavilion with its unique eave is placed between the BMW showroom in white and the Mini Showroom in black. The pavilion houses an open café and a multi-purpose hall seating 500 creating a brand neutral, friendly entrance space for visitors from abroad or all over Japan.

The facility showcases all the newest models, almost 50 cars in total, and has a test drive course on its large site and an outdoor event space.
The site is designed to allow views of people enjoying the test drives or the outdoor events.
Facts
Project Name
BMW GROUP Tokyo Bay
Client
BMW Group Japan
Location
Koto-ku, Tokyo
Map
Major Use
Showroom, shop, event space, restaurant, car repair shop, parking, office
Completion
Apr. 2016
Total Floor Area
6,880㎡
Structure
S
Floors
2F
Notes
Design Partner / Klein Dytham architecture, ICHIKEN Co., Ltd.
Photo Credit
Nacasa & Partners